The 10 Largest Social Media Companies In The World, And What They Do (2023)

The 10 Largest Social Media Companies In The World, And What They Do (1)

There is no doubt that this is the age of social media. With more people across the globe getting access to the Internet, the rate at which social media platforms have grown is exponential. According to a report by the Business Research Company, as of 2022, the global social media market is worth $159.68 billion. The market is expected to reach $833.50 billion in 2026, growing at a CAGR of 32% in this period.

Social media companies connect people all over the world, making it easy to stay in touch with friends and family regardless of where you are on the planet. Each social media platform offers unique features that appeal to different kinds of users. In this article, we will take a look at the 10 biggest social media companies in the world, and what makes them so appealing to their billions of users around the globe.

#10. Telegram – $9 Million Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (2)

With over 500 million active users, Telegram is the tenth largest social media company in the world. In the wake of the WhatsApp controversy, the company – which brands itself as a privacy-focused service – has shared that it gained 25 million users over a 72-hour period in mid-January 2021. Telegram is a cross-platform messaging app that allows users to send text, photos, videos, and files without size restrictions.

The app also offers a variety of features, such as voice and video calls, group chats, secret chats, and self-destructing messages. Pavel Durov, who is also the creator of VKontakte, founded the company alongside his brother Nikolai in 2013. In June of this year, Telegram introduced Telegram Premium, an optional paid subscription with several extra features.

Telegram’s Features

Telegram’s main focus is privacy, allowing users to send end-to-end encrypted messages. This means that even if a third party—like the government or another organization—seeks to access your messages, they would be unable to do so. What’s more, Telegram has made its default messages cloud-based and accessible from any connected device. Users can send images, movies, audio messages, and other files to one another (up to 2 gigabytes per file).

Users can communicate with others individually or in groups of up to 200,000 people. Both parties can remove sent communications at any point during the first 48 hours. In addition, messages in all chats, including groups and channels, can be set to auto-delete after 24 hours, 7 days, or a month. However, this only applies to messages sent after the enabled auto-delete timeframe. People can respond to messages by selecting from a variety of emojis.

The platform offers an optional feature called Secret Chats, which allows users to exchange messages with a select group of people. Secret chats must be requested and accepted through an invitation, after which the session’s encryption keys are exchanged. Users in a private chat can confirm that no man-in-the-middle attack has happened by comparing images of their public key fingerprints.

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#9. Reddit –$100 Million Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (3)

Reddit is an online community and news aggregation website, on which registered members submit content such as text posts and direct links. Other members can then vote the content either up or down. Links that receive enough upvotes rise to the top of the site’s pages and are seen by more people.

Other links, in turn, become buried below less relevant posts and eventually fall off the front page altogether. Registered members also have the option of subscribing and unsubscribing from topics they are interested in, so they never miss any updates. There are also subreddits, which serve as topic-specific communities within the larger Reddit site.


Sub-reddits include anything from r/pics for photographs to r/funny for funny pictures, r/askscience for discussions about science, and r/IAmA for questions answered by high-profile figures like Barack Obama. Overall, Reddit offers its visitors access to various types of content by catering to their many interests. The community comprises users who follow certain subreddits and submit content based on their interests.

Redditors can participate in discussions, ask questions, and even create their own sub-forums if they feel like it. The website has a large number of user-generated communities that aim to help you find new content that interests you, but it also has an active community that shares news articles and other forms of media. As a result, Reddit has grown into an extensive social network with over 430 million monthly active users. It’s also one of the largest websites in the world when it comes to traffic volume (1 billion total page views per month).

#8. Pinterest – $2.578 Billion Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (4)

Pinterest is an image-based social media network where users and businesses can promote and explore their interests by pinning images and videos on virtual bulletin boards. Ben Silbermann, Paul Sciarra, and Evan Sharp founded the company in 2009. Its headquarters are in San Francisco, California.

As of July 2022, it had more than 433 million users consuming over one billion pieces of content daily. The site features a wide array of topics and categories, including fashion, food, travel, interior design and home decorating, crafts and hobbies, lifestyle and health, art and photography, beauty tips, parenting, and parenting tools.

Pinterest’s Core Functionality

The home feed is a collection of Pins, boards, and followed topics, as well as a few promoted pins and pins chosen by Pinterest. A “pin feed” appears on the main Pinterest page, displaying the chronological activity from the Pinterest boards that a user follows.

In addition to its core functionality as a discovery tool for visual content, Pinterest also offers an ad platform that allows marketers to run targeted display ads with text copy. These are based on their audience’s demographics and interests. The platform also offers an analytics dashboard, so marketers can monitor performance across all business areas.

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#7. Snap Inc. – $4.12 Billion Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (5)

Snapchat is one of the largest social media companies in the world. The app has been around for about 10 years, and it’s still growing fast. Evan Spiegel, Bobby Murphy, and Reggie Brown founded Snap Inc. in 2011. Its app allows users to send and receive “self-destructing” photos and videos.

Snapchat has more than 300 million daily active users, and it’s a favorite app among teens, with about 80% of its user base being between 13-17 years old. Snapchat was launched with a focus on video-sharing and photo-messaging. It has since evolved into a platform for messaging, content creation, video sharing, and more. In 2021, Snap’s annual revenue amounted to close to 4.12 billion U.S. dollars, up from 2.5 billion in the preceding year.

In December 2012, Snapchat added the ability to send video snaps as a feature option. Users can capture a video of up to ten seconds in length by holding down the photo button. Spiegel explained that by using this method, the video data can be compressed to the size of a photograph.

#6. TikTok – $4.6 Billion Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (6)

TikTok, a social media platform owned by ByteDance, is one of the largest video-sharing platforms on the planet. In just a few short years, TikTok has become one of the world’s most popular social media platforms. With over 1 billion active users, it’s no surprise that many businesses are turning to TikTok to reach a wider audience.

It’s even more surprising how powerful this platform can be for brands. With its diverse following, TikTok allows advertisers to target audiences with specific interests and hobbies. TikTok generated nearly $4.6 billion in revenue in 2021, mostly from advertising, and is projected to hit $12 billion this year, according to the research firm eMarketer.

Users of the TikTok mobile app can make brief videos that can be sped up, slowed down, or edited with a filter. These videos frequently have music playing in the background. In addition to the background music, users can add their own audio. They can select background music from a wide range of musical genres, add a filter, and record a 15-second video with speed adjustments before uploading it to TikTok or other social media platforms to share with others. Additionally, they can record quick lip-sync videos of well-known songs.

#5. Twitter –$5 Billion Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (7)

One of the most recognizable names in the tech and social media landscape is Twitter, a real-time microblogging platform. According to Yahoo Finance, Twitter generated a revenue of over $5 billion in 2021. Over 500 million tweets are made daily, with 350 million monthly active users. Twitter allows users to create accounts and follow other users based on their interests and location.

Twitter provides users with various services, including a messaging app, photo sharing app, news app, live streaming app, and more. The company has its headquartered in San Francisco, California, with additional offices worldwide; including Ireland, London, Brazil, Singapore, Australia, Japan, and Canada.

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Twitter’s Failed Buyout

Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams founded Twitter in 2006 as an SMS-based text messaging system. In 2012, the service processed 1.6 billion search queries daily, with more than 100 million users posting 340 million tweets daily. In November 2013, the company went public. Twitter had more than 330 million active users monthly at the beginning of 2019.

The board of directors of Twitter approved a $44 billion buyout by Tesla and SpaceX CEO Elon Musk on April 25, 2022, potentially making it one of the largest deals to turn a company private. On July 8, 2022, Musk canceled the agreement. As a result, Twitter’s stock dropped, and the business engaged a US law firm to sue Musk. The case was filed on July 12 in the Chancery Court of Delaware.

#4. LinkedIn –$10 Billion Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (8)

As one of the largest social media companies, LinkedIn boasts over 830 million users in more than 190 countries and regions. Headquartered in Sunnyvale, California, LinkedIn was founded in December 2002 and launched in May 2003. LinkedIn enables users to create profiles and connect with one another in an online social network that may mirror actual professional relationships in the real world.

Any person, whether they are already a member or not, can accept an invitation to connect. Additionally, members can use LinkedIn to plan offline gatherings, participate in groups, write articles, post job listings, and more. LinkedIn’s advertising platform allows businesses to reach more people than any other media outlet—including television, radio, print, billboards, and outdoor advertising. It’s also the only platform that can truly reach its audience across all digital devices.

LinkedIn’s Business Appeal

LinkedIn is a powerful tool for businesses to connect with potential customers. Customers can use LinkedIn to search for experts in a particular field or contact someone who may be able to help them out with their project or service. LinkedIn also provides LinkedIn Pulse, a news aggregator that displays trending topics in your industry or location. You can also use LinkedIn’s tools to research opportunities and find qualified employees.

The best part about LinkedIn is that it provides its users with access to huge amounts of information about individuals and companies worldwide. This helps people make informed decisions about where they want to work or invest their money.

#3. WeChat –17 Billion Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (9)

WeChat is a Chinese multi-purpose messaging, social media, and mobile payment app developed by Tencent. It was first released in 2011, and by 2018 it had become the world’s largest standalone mobile app with over 1 billion monthly active users.

The app features everything from chat and group messaging to games and shopping. It also offers “mini-programs,” which provide additional services such as food delivery and taxi-hailing. Many of WeChat’s features are comparable to those of Snapchat, including messaging, voice messaging with hold-to-talk, broadcast (one-to-many) messaging, video calls and conferencing, video games, photo and video sharing, as well as location sharing.

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WeChat’s Broad Appeal

WeChat offers several tools for randomly contacting people, including the ability to exchange contacts with nearby users through Bluetooth. Additionally, it is compatible with other social networking platforms, such as Facebook and Tencent QQ. Features like filters, captions, and automatic translation services can enhance photographs.

WeChat also has a business version called Enterprise WeChat, which allows businesses to connect with their customers through WeChat (as well as other mediums like email or phone calls). The service helps companies reach out to customers who may not have heard about them yet. For example, if you’re interested in buying a house in another country, you could use Enterprise WeChat to find local agents to help you get set up.

#2. YouTube– $28.8 Billion Annual Revenue (2021)

The 10 Largest Social Media Companies In The World, And What They Do (10)

YouTube is the world’s second-largest video-sharing and social media platform. It has more than 2 billion monthly active users and has become a leading online video platform. YouTube allows people to upload, share, watch videos, and create their channels. The site is also known for its many popular channels.

Chad Hurley, Steve Chen, and Jawed Karim, former PayPal employees, founded the company in February of 2005. It’s now owned by Google and is headquartered in San Bruno, California. Google bought YouTube for $1.65 billion in 2006, and it’s now worth an estimated $100 billion.

Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and linking with other platforms. Video categories on YouTube include vlogs, live streams, teasers, movie trailers, audio recordings, documentaries, feature films, short films, news, video clips, music videos, and more.

YouTube’s Fundamentals

Individuals generate most of its content. It includes collaborations between YouTubers, corporate sponsors, and established media corporations such as Warner Bros, Disney, and Paramount. YouTube has reported more than 30% revenue growth in the past four years. It generated $28.8 billion in 2021, a 46% increase on 2020 figures.

When YouTube first launched in 2005, longer videos could be uploaded; however, a 10-minute limit was implemented in March 2006 after YouTube discovered that the majority of videos exceeding this length were unauthorized uploads of television shows and films. In July 2010, the 10-minute time limit was increased to 15 minutes. Today, videos can be up to 256 GB in size or 12 hours in length.

The 10 Largest Social Media Companies In The World, And What They Do (11)

Meta Platforms Inc., formerly Facebook Inc., is the world’s largest social media company. The company engages in developing social media applications to connect people through mobile devices, personal computers, and other appliances. It lets users share opinions, ideas, photos, videos, and other online activities. The company owns Facebook, Instagram, Messenger, Oculus, and WhatsApp, among other products and services. Users can also search through all their content in one place and view stats about their activity.

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Meta is one of the world’s most valuable companies. It’s considered one of the Big Five American information technology companies, alongside Microsoft, Apple, Amazon, and Alphabet. Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Andrew McCollum, and Chris Hughes founded the company in 2004.

It was originally called TheFacebook before being rebranded as Facebook in 2012 when it went public. Its headquarters is located in Menlo Park, California, with additional offices in 37 locations in the US. In 2021, the social network’s family of apps segment revenue (which mainly consists of advertising) was 115.6 billion U.S. dollars.

Summary of the 10 Largest Social Media Companies in the World

RankCompanyAnnual Revenue (2021)
1Meta Platforms$115.6 Billion
2YouTube$28.8 Billion
3WeChat17 Billion
4 LinkedIn $10 Billion
5Twitter$5 Billion
6TikTok$4.6 Billion
7Snapchat$4.12 Billion
9Reddit$100 Million
10Telegram $9 Million

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Which social media brand is the best and why? ›

The Best Brands on Social Media Today
  1. Slack. Large enterprises and small businesses alike can take advantage of Slack's easy-to-use platform. ...
  2. Nike. With nearly 150 million Instagram followers and 35 million followers on Facebook, Nike is killing the social media game. ...
  3. Starbucks. ...
  4. Shopify. ...
  5. Square. ...
  6. GoPro. ...
  7. Shutterstock. ...
  8. Wayfair.
31 Mar 2022

What is the main function of social media? ›

Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.

What social media do companies use the most? ›

1. Facebook

It shouldn't come as a huge surprise that Facebook is number one on our list of the top 11 social media platforms for business. With 2.41 billion daily active users, Facebook is the most widely used social platform and it should be used by every business.

What is the most used social media platform 2022 in the world? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.

What is the most popular app right now 2022? ›

Top global apps by monthly active users, Q1 2022
  • Facebook.
  • WhatsApp Messenger.
  • Instagram.
  • Facebook Messenger.
  • TikTok.
  • Amazon.
  • Telegram.
  • Twitter.
23 Mar 2022

Which app is trending now 2022? ›

#1 WhatsApp-Most Popular App as a Messaging Platform

WhatsApp is amongst the most popular top 10 apps of 2022, which offers simple, fast, and secure messaging and calling services to users for free. Founded in the year 2009, WhatsApp has more than 1.5 million users around the globe.

What is the most powerful social media app? ›

The Top 20 Social Media Apps and Sites in 2022
  • 1. Facebook. Let's start with the obvious choices. ...
  • Instagram. ...
  • Twitter. ...
  • LinkedIn. ...
  • Snapchat. ...
  • Tumblr. ...
  • Pinterest. ...
  • Sina Weibo.
29 Aug 2022

What are 5 positive of social media? ›

Building Relationships and Staying Connected

Social media can make it easy to find groups of like-minded people or make new friends. Finding a close-knit community can help us feel valued and accepted. Social media is also an easy way to nurture existing relationships with family and friends who have moved away.

Why social media is most effective? ›

Building an effective social media presence helps you to reach out and create positive interactions, with each interaction building on the last. Even if your click-through rates are low, social media simply increases the number of opportunities your business has to reach out and target new customers.

Why social brand is important? ›

Ultimately, social branding is what makes a company look, feel, and sound more “human”, approachable, and relatable, as it speaks to its audience through platforms that are entirely focused on communication, personalization, and engagement.

How social media affects our lives? ›

Since it's a relatively new technology, there's little research to establish the long-term consequences, good or bad, of social media use. However, multiple studies have found a strong link between heavy social media and an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts.

What are the 4 main reasons you use social media? ›

Good reasons to use social media
  • Instant online discussions. Social media is the go to medium for people to interact. ...
  • Relationships. ...
  • Knowledge Sharing. ...
  • Low cost. ...
  • Connect at any time. ...
  • Branding. ...
  • Social media content is now integrated with search results.

What is the advantages and disadvantages of social media? ›

Top 10 Advantages and Disadvantages of Social Media
Pros of Social MediaCons of Social Media
People Can Connect Through Social MediaReduces Face-to-face Communication Skills
Good Source of Up-to-Date InformationFake News
Social Media Is Beneficial to EducationPeople's Addiction to Social Media
7 more rows

What are the benefits of social media marketing for my company? ›

Some of the benefits you'll learn about include: Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission. Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.

What are the most popular uses of social media? ›

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that's exactly what the purpose of social media is.

Which social media is growing fastest? ›

The latest data shows that the fastest-growing social network is TikTok.

What is the No 1 app in the world? ›

Answer: TikTok has been the most downloaded app, and it is indeed the most used app so far, closely followed by Instagram, Facebook, and WhatsApp. Q #3) How many users are on TikTok? Answer: TikTok has over 1 billion active users worldwide.

What is the number 1 most downloaded app? ›

Top 10 Most Downloaded Apps of 2021
  • TikTok. It's no surprise that TikTok is one of the most downloaded apps of 2021. ...
  • 2. Facebook. ...
  • Instagram. ...
  • WhatsApp. ...
  • Telegram. ...
  • Moj. ...
  • Zoom. ...
  • Snapchat.

What is the #1 downloaded app? ›

Most Popular Apps 2021 (Global)

TikTok retained its spot as the most downloaded app in 2021, although total downloads decreased by 194 million in 2021. Facebook had three apps in the top five.

What apps will be needed in the future? ›

Here are some original app ideas 2022 that you can steal.
  • Restaurant POS Application. ...
  • Bike servicing app. ...
  • Fitness App. ...
  • UPI Payment app. ...
  • Augmented reality app that helps you design your room. ...
  • Scan and convert to pdf app. ...
  • Health check-up and food planner app. ...
  • Railway tracking app.
6 Jan 2022

What's the most used app? ›

Facebook. It is the world's most popular social networking website and application. Facebook app is available for Android, iOS, BlackBerry, and all other major mobile platforms. The app is used almost everywhere in the world, for social and business communications.

What is the most negative social media app? ›

Top Most Dangerous Social Media Apps
  • Snapchat.
  • TikTok.
  • Whisper.
  • Kik Messenger.
  • Tinder.
  • Instagram.
  • Omegle.
26 Aug 2022

Who are the big 3 in social media? ›

When it comes to social media platforms, Facebook, Twitter, and LinkedIn are considered the Big 3. As a result, it's important for businesses to have an active presence on each of these three networks to increase brand recognition and to broaden reach.

What are the big 5 media companies? ›

Some estimates claim as much as 90% of U.S. media is controlled by just six companies. The big six media companies right now are Comcast (NASDAQ:CMCSA), Walt Disney (NYSE:DIS), AT&T (NYSE:T), Paramount Global (NASDAQ:PARA), Sony (NYSE:SONY), and Fox (NASDAQ:FOX).

Which social media app is the most popular 2022? ›

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.

What is the fastest growing social media platform 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

What is the most used social media? ›

With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world.

What are the 10 types of media? ›

Here is the essential information about the main types of mass media and their political contents.
  • Newspapers. The core of the mass media of the departed twentieth century was the newspaper. ...
  • Magazines. ...
  • Television. ...
  • Public Broadcasting. ...
  • Commercial Radio. ...
  • Music. ...
  • Films. ...
  • Books.

How do media companies make money? ›

Media companies have just three ways to monetize content: sell per instance rights-to-use or recurring subscriptions, sell ads around the content or sell data on consumers. That's it. Every revenue model essentially devolves down to one of these three.

What are the 6 types of social media? ›

What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.


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